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A Creative Journey.
Three continents.
Three decades.

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Artificial intelligence, real connection.

My work sits at the intersection of craft and change. Shaped by decades of experience across the UK, Asia Pacific, and Canada, I bring together classical creative training, digital fluency, and the creative potential of AI to build ideas that are thoughtful, contemporary, and made to move with the world.

A Life in Design

Made in Hong Kong, with a touch of Liverpudlian humour, and shaped by a love of style, culture, and design honed in London. As four lads from Liverpool once sang, “There are places I remember...I’ve never lost affection for the people and things that came before."

That same mix of perspective, humour, and care has shaped the way I’ve approached my career. I believe in leading from the front, while sharing responsibility and helping lift the team around me. Ours is an industry of pressure and high expectations, and I’ve always taken pride in making the work feel more meaningful, more enjoyable, and a little more human for the people doing it.

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My Work

Ideation, storytelling, art direction, and social and technology-assisted creation, I bring a unique perspective to every project. Driven by creativity and innovation, each effort reflects a commitment to excellence and a desire to inspire.

Get in Touch

Let's collaborate, create visually stunning campaigns that leave a lasting impact on your audience. Together, we can bring your vision to life.

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