Jensen Tsoi
About Me
I feel incredibly fortunate to have built a life and career in creativity. It has taken me across continents, introduced me to remarkable people, and taught me lessons well beyond the world of work.
My journey has spanned two defining technological eras: the rise of the internet and now the age of AI, each transforming not only our industry, but society itself. Technology and human behaviour have always been at the heart of how I think, create, and lead.
Design and creativity still excite me, perhaps more than ever, as new tools continue to unlock fresh ways to think, make, and connect. It remains one of the most dynamic spaces in advertising and marketing, with endless room to challenge, refine, and improve.
My work has taken me across a wide spectrum of brands, from global names such as Coca-Cola, Microsoft, Pepsi, and Reebok, to respected regional clients including Hang Seng Bank and Standard Chartered, and lifestyle names like Mandarin Oriental, Levi’s, and Marks & Spencer. From established brands to one-off ventures such as Noodle Box and Great Foodhall, it all speaks to the depth and variety of experience I’ve gained working with talented teams and clients across three continents.
Life Experiences Shape Us
London was where I found my calling. Working in Covent Garden, amidst Soho, galleries, fashion, music, The Face, i-D magazine, New Romantics, and synth pop in the background. I realised that culture wasn’t just curated; it was lived. I gained British confidence through discipline and learned that design trends are simply cultural shifts made visible. Then I returned to Hong Kong—fast, agile, electric. A place where my West met my East. My design craft fused with an instinct for advertising. I learned to make ideas not just beautiful but persuasive—able to lead teams, build trust, and make creativity work in the real world.
Canada became the next chapter. Over a decade in multicultural marketing refined my perspective. In a country built on layered identities, culture isn’t a niche; it’s the future. Across three continents, I’ve led agencies and stayed close to the work. I understand craft and commerce. I believe design isn’t just decoration; it’s strategy you can see.