Jensen Tsoi
About Me
I feel incredibly fortunate to have built a life and career in creativity. It has taken me across continents, introduced me to remarkable people, and taught me lessons both on and off the field of play. Some people grow tired with time. I seem to grow more curious. The world of design and creativity continues to energise me, especially as technology keeps opening new doors for how we think, make, and connect. It remains one of the most exciting spaces in advertising and marketing, and I still believe there is so much more to do, to shape, and to improve. I know I can continue to make a difference. And I’ll be sure not to become the normal one any time soon.
My work has taken me across a wide spectrum of brands, from global names such as Coca-Cola, Microsoft, Pepsi, and Reebok, to respected regional clients including Hang Seng Bank and Standard Chartered, and lifestyle names like Mandarin Oriental, Levi’s, and Marks & Spencer. From established brands to one-off ventures such as Noodle Box and Great Foodhall, it all speaks to the depth and variety of experience I’ve gained working with talented teams and clients across three continents.
Life Experiences Shape Us
London was where I found my calling. Working in Covent Garden, amidst Soho, galleries, fashion, music, The Face, i-D magazine, New Romantics, and synth pop in the background. I realised that culture wasn’t just curated; it was lived. I gained British confidence through discipline and learned that design trends are simply cultural shifts made visible. Then I returned to Hong Kong—fast, agile, electric. A place where my West met my East. My design craft fused with an instinct for advertising. I learned to make ideas not just beautiful but persuasive—able to lead teams, build trust, and make creativity work in the real world.
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Canada became the next chapter. Over a decade in multicultural marketing refined my perspective. In a country built on layered identities, culture isn’t a niche; it’s the future. Across three continents, I’ve led agencies and stayed close to the work. I understand craft and commerce. I believe design isn’t just decoration; it’s strategy you can see.